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Proud family firm continues to make great strides ...
THE Groocock family have been making shoes in Northamptonshire, in some form or another for nearly 100 years, having first started the family business in 1914. 
Starting with men's Goodyear welted shoes, over the years T. Groocock & Co (Rothwell) Ltd has made everything from army boots for the war effort in the 30s, winkle pickers in the 50s and fashionable platform shoes in the 70s. 
In 1982 the company successfully launched the Padders brand creating their feelgoodfeetâ„¢ concept, which over the years has gone from strength to strength regularly winning IFRA best brand awards and appearing consistently in the top five of the Drapers Indicator. 
Lucinda Merriman, Padders' marketing manager, said: 'We have a passion and dedication to delivering the very best customer service to our retailers that we can.  
'Our aim is to produce high quality, comfort leather shoes at competitive price points that don't compromise style for comfort.  
'We are extremely proud of our heritage and that we are still a family owned, British company and we look to the long term future by investing and bringing new ideas and products to our customers.' 
Padders' Instock programme is hugely popular with many of our retailers, taking the financial strain of large amounts of stock away and offering a 24-hour turnaround of most orders. 
A recent huge success story for the Padders' brand has been the re-launch of our popular Pedalos ladies collection for spring/summer this year at a retail price of around £40.   
With soft leather uppers and linings in a confection of colour, these shoes not only look great on  
your shelves but fly off them very quickly soon afterwards.   
They offer excellent value for money for the consumer while giving very profitable margins to retailers. Following on from this success, Padders have a new collection of Pedalos for the autumn, of which Carla is the best selling style.   
Fashioned from beautiful burnished leathers and elegant moc croc patents in a wide colour palette, these retail for just £45. 
Padders are increasingly becoming the smart comfort choice for retailers 'in the know' and the stylish comfort brand that consumers want to wear rather than have to wear.

Outdoor brand launches new range for winter
Outdoor performance footwear manufacturer, Brasher, has introduced a new range of women's boots as part of its autumn/winter 2010 collection.  
The launch comes as the brand announced sales for 2009 were up eight per cent, with growth driven by the brand's fabric boots and multi activity and lifestyle ranges. 
Andy Loeber, MD, said: 'A lifestyle range is the perfect opportunity for outdoor retailers to sell every day footwear to their customers and enjoy incremental sales, rather than simply leaving it to the high street.'

Shoe design challenge for students
BRIGHTON-based footwear label Irregular Choice is teaming up with Cordwainers students to celebrate its tenth birthday.  
The brand has set up a new design project for BA Footwear students at the London College of Fashion, challenging them to create a shoe that will appeal to the Irregular Choice fan base.  
Danny Sullivan, founder and designer, said: 'I want to help nurture the students' skills and knowledge and support emerging talent."
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