A Brand New Mix



From January 16 – 18, 2018, Panorama Berlin will present the trends for the upcoming
winter season. Under the motto Shaping Identities, it will take place on 45,000 square
meters of exhibition space and will feature approximately 800 exhibitors in eleven halls –
with a revised exhibitor portfolio and a new segment structure.

Brands need a strong identity to be relevant for customers. As a service provider and hub for the
industry, Panorama Berlin is also redefining its identity this year: “After 10 successful seasons, we
decided to take the concept we’ve used so far and revise it in a way that makes sense,” says Jörg
Wichmann, CEO of Panorama Berlin. “Shaping Identities describes our mission and is also what
we are asking our brands to do: Sharpen your profile and present your brands with a strong
message. Thanks to a new hall structure, expanded lifestyle areas and our brand-new community
areas, Panorama Berlin remains the best platform for this.”

We changed the hall structure, so it’s easier for visitors to get oriented. There will be areas
specifically for women’s wear and specifically for men’s wear. With products that seamlessly
transition from casual to formal, from classic to progressive, these areas will truly reflect the
purchasing behavior of modern customers:

Hall 1 presents exclusive women’s wear, beginning with high-quality, feminine apparel by GRACE
and continuing in Hall 3 with the younger, more extroverted women’s world of STYLE HUB. After
this, Hall 5 focuses on ACCESSORIES.

GENTS (Hall 2) and MODERNIST (Hall 4) offer clothing that ranges from classic men’s wear to
progressive upper casual and contemporary unisex collections. This is followed by the shoe
collections presented in SOLED (Hall 6).

XOOM, the new platform for sustainable fashion, is a first-time exhibitor and can be found in Hall
7C, while HIPSTAR (Hall 7B) continues its focus on plus-size fashion, and LECTURES take place
in Hall 7A.

Once again dedicated to denim and streetwear, NOVA (Hall 9) serves as a connecting point, both
thematically and in terms of location, to Selvedge Run – Trade Show for Quality Garments and
Crafted Goods in the Marshall House.

INSPIRATION & COMMUNITY
In addition, the concept of lifestyle areas – in other words, fashion with integrated lifestyle
products – which was already successfully implemented in the NOVA area, will now be introduced
in the main halls. The various halls will be set up like modern department stores: The architecture
will direct visitors to the center of the halls, where products and gadgets selected for the
respective target groups will be presented, strengthening the segment and adding new sources of
inspiration. Moreover, these lifestyle areas will feature visually impressive community areas that
will be inspiring to see and experience. Visitors are invited to stop by and chat, which will promote
dialogue and interaction within the industry.

“The 2018 Fall/Winter season will address the increased need for inspiration, emotion and
information and usher in Panorama Berlin’s next chapter,” says Jörg Wichmann.

BRAND HIGHLIGHTS
H1 GRACE MUCHO GUSTO, MARC CAIN, A-LINE CLOTHING, COSTER COPENHAGEN, OUI,
HERRLICHER, SOAKED IN LUXURY

H3 STYLE HUB MSCH COPENHAGEN (NEW), YAS, PIECES, PEP (NEW), GRACE & MILA (NEW),
SAINT TROPEZ, KLEINIGKEIT, FREEQUENT, IMPERIAL, RE.DRAFT, DERHY, LOFTY MANNER
(NEW), VILA (NEW), BSB JEANS, RINO & PELLE, BUENA VISTA, BROADWAY NYC FASHION,
BLUTSGESCHWISTER

H2 GENTS NOWADAYS, ROY ROBSEN, OLYMP, BENVENUTO, GORDON BORS, DIGEL MOVE

H4 MODERNIST SAND (NEW), KNOWLEDGECOTTON APPAREL (NEW), J. LINDEBERG (NEW),
OSCAR JACOBSON (NEW), CINQUE, CG-CLUB OF GENTS, SCANDINAVIAN EDITION (NEW),
HENRY I. SIEGEL

H6 SHOES BUFFALO (NEW), PANAMA JACK (NEW), FABULOUS FABS (NEW), VAGABOND, FILA,
PAVEMENT, KMB, MUNDART, SANDARA (NEW), FELMINI, KANGAROOS

H5 ACCESSORIES CODELLO (NEW), ADAX (NEW), NORTON (NEW), VANZETTI, EMILY & NOAH,
TOM TAILOR, MY JEWELLERY (NEW), JOMA JEWELLERY (NEW), CARIDAI (NEW), ABBACINO
(NEW)

H7B HIPSTAR MAT FASHION, DORIS STREICH, KJBRAND, JUNAROSE, ZIZZI, ADIA, ZOEY (NEW)

H7C XOOM – SUSTAINABLE FASHION DEGREE CLOTHING, FRIEDA SAND, GREENBOMB,
KOMODO, LANA, ORGANICATION, RECOLUTION, NATURALMENTE BY SCHWEIKARDT MODEN,
TRANQUILLO, VATTER FASHION

H9 NOVA CHASIN (NEW), COLORADO DENIM, GUESS, SOLID, ONLY & SONS, MISS SIXTY,
FORNARINA, H.I.S, GARCIA, BENCH, DESIGUAL, PETROL INDUSTRIES, JACK & JONES, MAZINE,
DIDRIKSONS 1913, CHIEMSEE, DERBE, PADDOCK’S JEANS (NEW), TEN POINTS, LE TEMPS DES
CERISES (NEW)

CONTACT TOM HEISE / +49 30 275956020 / T.HEISE@PANORAMA-BERLIN.COM

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