Brand to make Moda return



This season’s Moda show will see the return of the Oak&Hyde; footwear brand, which debuted at the NEC last season.
The brand is a partnership between two of the footwear industry’s longest standing agents, Graham Baister and Martin Davey.
Having known each other for over 20 years and worked alongside each other on various brands, it was a natural progression for them to join forces and create their very own footwear brand for women and men.
They had always talked about one day distributing a brand for the UK market and used to look at other brands at trade shows such as Moda, Micam and Bread and Butter, saying to each other “Wouldn’t it be great to have our own brand and trade show stand one day?”
Both Graham and Martin had always agreed that if they ever had their own footwear label that they would build it in the right way with independent retailers at the heart, which is what they are endeavoring to do. 
The brand name came to life during a factory visit amidst various possible suggestions being fired at each other.
On the return flight Martin came up with ‘Hide’, as a reference to the leather materials.
Graham came up with ‘Oak’ as a reference to the well-known quality of this wood. This is how Oak&Hyde; was born.
It was then decided to change the ‘I’ to a ‘y’ in Hyde as it looked much better and, incidentally links to their first winter photoshoot, which took place in Hyde Park, London.
The partnership works well together as Martin has over thirty years experience of running businesses and working in retail so he manages the day to day business and the back office functionality.
Graham has more passion for travel and design, so alongside selling the products, he focuses on the design and development for the collections and puts the products together.
For the past seven years Graham has been sourcing footwear across Europe for some well-known high street retailers so when the seeds for Oak&Hyde; were planted they already had a fantastic network of factories to work with.
All of the Oak&Hyde; boots and sandals are made and finished by hand in Europe, ensuring the high quality that both Graham and Martin want to be synonymous with the brand.
When looking to create the next season’s collection Graham looks at the marketplace and evaluates feedback from retailers on colours and styles.
Visiting the factories ensures they learn about new developments being worked on. A lot of influence comes from nature and the UK environment, which is key to the brand.
Graham also has an understanding of what styling their Oak&Hyde; customer likes so it is then the exciting stage of confirming the outsole, style, colour, material and finishes for each product line. 
The Oak&Hyde; Spring/Summer 2018 collection can be viewed at Moda Footwear, 6th – 8th August 2017 on stand G1.
Oak&Hyde; – Expertly crafted,
passionately worn.
www.oakandhyde.com

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