Moda has revealed details of its biggest and most dynamic content programme to date ahead of it’s a/w 18 edition this February.
Moda will host a brand new content programme this season in conjunction with market leading trade titles WWB and MWB. The autumn / winter 2018 edition of the event – which takes place at Birmingham’s NEC on 18-20 February – will feature a content-rich schedule designed to help retailers to take advantage of new digital trends that will help to maximise their business.
The new features will add live and interactive elements to the show, which is already established as the key date on the calendar for professionals in the fashion industry. For the first time, retailers will be shown how to boost their sales by tapping into the internet traffic that can be directed towards sales through inspirational visual styling and promotion.
Moda will put styling and flatlays in the spotlight with its first-ever live photoshoot, which will allow exhibitors and visitors to watch and engage as a real photoshoot takes place on-site. Organised in conjunction with fashion editor, stylist and social media expert Victoria Jackson – editor of MWB Magazine – the shoot will inspire viewers with regards to props, styling, photography and product presentation.
“Fashion is a visual industry, and we are bringing styling into the spotlight with an interactive event that we hope will appeal to visitors and exhibitors alike,” says Jackson. “Simple props and presentation can really increase the appeal of a collection on social media platforms, and we hope that brands and retailers alike will be inspired from both a styling and merchandising perspective as they head into the new season.”
Visitors will also have the chance to engage more directly with Moda’s line-up of seminar speakers with the development of the show’s workshop area. Introduced last season to give buyers the opportunity to speak to industry experts following their on-stage presentations, the workshop area will evolve for the new season with an appointment system, whereby visitors can be guaranteed free, expert advice during their visit to the show.
As part of the menswear focus, a panel discussion focusing on the New Dandy and the direction of menswear will headline the seminar programme. Led by leading fashion and lifestyle blogger Carl Thompson, Marc Darcy’s creative director Karen Johal and Master Debonair owner Simon Whittaker, the discussion will refocus the subject of all things menswear by highlighting the looks and styles that are guaranteed to secure a market share on a competitive high street.
The new and interactive content programme will run alongside a comprehensive line-up of brands for the new autumn season. Exhibitors already confirmed for autumn include;
Moda Woman and Accessories: Accessories by Park Lane, Peruzzi, Lily & Me, Thought, Eliza Gracious, Bianca, Envy Jewellery, Gaby, Zohara Handbags, Suzie Blue, Smashed Lemon, Foil, Faber, Tara Vao, Dante, Eva Tralala, French Dressing Jeans, Michaela Louisa, Mascara, Godske, House of Dreams, Rino & Pelle, Latte, Steilmann, Baleno, Emreco, Madness, Personal Choice, Kate Cooper, Naya, Bohemia, Marble, Renata, Dents, Gabriella Sanchez des Toiles, Veromia, Badoo, Tilley & Grace, Tinta, Picadilly Fashions, Pause Café.
Moda Gent: Wrangler, Hardy & Parsons, Skopes, Ben Sherman, Gurteen, Olymp, Gibson, DML Jeans, Jockey, Carlos Cordoba, Stetson, Scott by the Label, Geographical Norway, Jacaru, Magee, Apatchy, Tresanti, Sophos, The British Bag Company, Pringle, Jeep.
Moda Footwear: K Swiss, Geox, S. Oliver, Regatta, Joe Browns, Superga, Holster, Aigle, Rockport, Caprice, Barker Shoes, XTI, Bobux, Vibram, Mustang Shoes, Lisa Kay, Rieker, Simple, Healthy Back Bag Company, Moda in Pelle, Chatham, Evaluna, Hispanitas, Lunar, Nicola Sexton, Peter Kaiser, Tamaris, Lelli Kelly, Primigi, Padders, Ecco, Celtic & Co, Bourne Shoes, Yull, Bugatti, Hotter
Moda will return to the NEC on 18-20 February this year. To find out more about the show, see www.moda-uk.co.uk