Pure London Announces Cosmopolitan Editor Farrah Storr As Keynote Speaker

Pure London is delighted to announce journalist, author and Editor-in-Chief of British Cosmopolitan Farrah Storr as a keynote speaker on Sunday 11th February 2018.

Since taking the reigns as Editor of British Cosmopolitan in 2015, the 38-year-old Salford-born journalist Farrah Storr has led the magazine
through a dramatic new look and overseen the publication’s surge in popularity to become once again the best-selling young women’s title in the UK, reaching 10million women across the brand’s digital, social and print channels.

Recently listed as one of the most powerful people in the country, according to The Guardian, Farrah is one of the leading voices for millennial women and in 2018 she will publish her first non-fiction book on fearlessness, pressure and success for women at work.

Julie Driscoll, Managing Director at Pure London says; “Farrah is an incredible role model for women and men in this industry, committed to supporting and empowering women particularly when it comes to career success and well-being. With an inspirational TEDX London talk on female leadership in the workplace under her belt, we can’t wait to welcome Farrah to the Pure London stage.”

Prior to Cosmopolitan, Farrah was the launch editor of Women’s Health magazine, where under her direction it became the most successful women’s magazine launch of the last decade and reported six consecutive sales increases over 3 years. For this she was awarded the prestigious British Society For Magazine Editor’s New Editor of The Year award.

Farrah has worked and written for many of the country’s top women’s publications, everyone from The Times and The Telegraph to Marie Claire and Glamour magazine. She is also a regular talking head on both TV and radio, has been a mentor on Britain’s Next Top Model for the last three years and is on the media advisory board for All Bright, the female business network that provided funding for female founders in the UK.

Farrah will add to a line-up of more than 30 inspiring speakers across the three days, with a whole host of panel discussions, Q&A’s, trends, insights and fashion-forward catwalk shows set to further enhance the visitor experience and guide buying choices at Pure London.

Other speakers confirmed so far include Sam Burgess, Founder of Social Mouth, Fashion Expert & Stylist Kalee Hewlett, Helen Goodwin, Director of Made You Look, Mitchell Webb, Founder of Thefashionwebb.com, Amanda Williams of Wavemedia, Andrew Steward from Rupert Sanderson, Dessy Tsolova, Founder and CEO at Utelier.com, and The London College of Fashion who will take over the Spirit Stage on Tuesday 13th.

To view the seminar programme and find out more information on the AW18 event, visit www.purelondon.com.

The next edition takes place on the 11th – 13th February at London Olympia, welcoming over 800 brands across menswear, womenswear, young fashion, athleisure, footwear and accessories, as well as the new sourcing event Pure Origin.

For further information or images contact: Philippa Suitters at Good Results

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