Résumé Fall/Winter 2018/2019



The 11th edition of Panorama Berlin - titled "Shaping Identities" - ended with a very positive
review by exhibitors and visitors alike. Around 800 brands presented their new Fall/Winter
2018/2019 collections in the exhibition halls of Messe Berlin. The large number of visitors
from the first day on ensured full aisles and a good mood throughout the entire event. All
innovations, such as the reorganization of the hall segments including the new XOOM hall
for sustainable fashion, the ‘Fashion Tech Area’ with various digital service providers and the
new ‘Community Areas’ were enthusiastically received. The cooperation with Selvedge Run,
the fashion trade fair for "quality garments and crafted goods", was also a great success,
according to organiser Shane Brandenburg:
"It was the right decision to move here to the grounds of Panorama Berlin.
Our new location at Marshall House was outstanding, especially the lightning was
sensational and made for a perfect working atmosphere. We also received great feedback
from our exhibitors and visitors. We're definitely back in July!"

Another highlight event of the Panorama Berlin was the B2C sneaker fair "Solemart" on the
second day of the fair. The public event, attracted hundreds of enthusiastic sneaker fans far
beyond the borders of Berlin.

"Once again, the German capital is the centre of the fashion world.", so the conclusion of the
Governing Mayor of Berlin, Michael Müller.

"We are more than happy with the season. The growth of international buyers, the
enthusiasm of the visitors and the lively exchange with each other once again prove how
important the Panorama Berlin is as the leading trade fair and kick-off event of the new
season. Despite the current challenges of the fashion trade, the mood was thoroughly
optimistic”, says Jörg Wichmann CEO of Panorama Berlin.

Panorama Berlin Spring/Summer 2019 is going to take place from 3rd to 5th of July 2018.

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